TYF’s mission is to give our customers, clients & audience the learning, skills & resources that inspire them for a lifetime of adventure and a lasting love affair with nature

About TYF 

We are fourth generation adventure pioneers, committed to using the power of play and learning in wild places to reconnect people to each other, our environment, and the scale of shift needed to re-balance wellbeing and the economy. 

We changed the world of adventure when we introduced coasteering to the world, and we’re doing it again now through sustainability and impact education. TYF are a dating agency for nature. For over 30 years, we have worked with adults, families, education and business, building skills, courage and curiosity for a lifetime of adventures in action & thought. 

As a Founding B Corp, we use the power of business to make a positive impact for our employees, community and nature, and inspire others do the same. We’re recruiting for passionate, capable and committed people to work, learn and make a difference in one of the world’s best adventure playgrounds, on the western edge of Wales. 

Read more here.

Why join TYF? 

Our team is instrumental in creating and running dazzling adventures and life-changing experiences that inspire our customers to step up their game, and become playful, purposeful change makers who use adventure for learning, life and impact. Successful applicants will be joining a highly respected and radically progressive adventure business with an ambition to be the best in the world, and best for the world. 

Apart from being the home of coasteering, the Pembrokeshire coast boasts glassy waves, beautiful beaches, and some of the worlds best sea kayaking and climbing right on on your doorstep.

All TYF employees have access to amazing perks including a learning fund including a learning fund, generous holiday allowance, volunteering days and much more. 

We want to hear from ambitious and experienced outdoors-minded people with a passion for making a real difference. If you enjoy a social work environment, are passionate about biodiversity, impact and climate change, and ready to help inspire positive social change in others, apply today.

  • HQ Staff
  • Contract Guides
  • Freelance Guides
  • Internships
  • Volunteering

Retail Assistant (2021 Season)

The Job - Ethical Retail Engager

On average, consumers throw away roughly 70 pounds of shoes and clothing per person annually. About 85% of this waste goes to landfills where it occupies about 5% of landfill space and the amount is growing. 

Something needs to change, right? We believe it is our collective mindset. The traditional retail model sees manufacturers sourcing unethical, unsustainable materials and building ‘planned obsolescence’ into their business plans. Customers are buying replacement after replacement for their broken, un-recyclable products. The things we buy, and the way we buy them really matter to society, and to the planet. We believe that the throw away culture is madness and at the very least, we should be celebrating products that are ethical, sustainable, and made to last. 

With this in mind, TYF set out to be part of the solution. In 2013, we transformed our St Davids shop into a Patagonia Pro store. In 2015, TYF became the first certified B Corp business in Wales, keeping our focus on the environment at the root of everything we do. And in 2018 we launched a range of ethical products made and produced in and around St Davids, and this area of the store has grown and grown. We love products with a story and passion! 

We have thousands of people walking through our doors during the summer season, and we are looking for retail staff who are enthusiastic about making a contribution towards positive change, by inspiring customers to make better purchasing decisions. 

Come join our team at TYF where we work with some of the most environmentally focused leading outdoor brands, Patagonia, Sherpa, Howies, Thought & more. All of the brands that we work with have been carefully selected and share these values. We therefore aim to provide awareness of ethical retail. Your role will contribute to this mission by providing a complete shopping experience for our customers and being an ambassador of the brand.


- Welcome the customers in the store, address their needs and answer their questions and concerns 

- Selling products from the ethical retail store.- In depth knowledge of the brands and specific products in store

- Show your passion for the brand to every customer and convey what makes us unique.  

- Consistently superb customer service 

- Operate the cash register, as well as opening and closing it.

- Working alongside the adventure booking office team 

- Knowledge of TYF’s vision and values - communicating this to customers

Talk confidently to the customers about our products, values and history.  

- Maintain the store clean and tidy 

- Check stock daily and restock when necessary

- Sharing the knowledge of retail environmental impact to our customers 

- Be an environmental ambassador by leading on environmental initiatives and environmental storytelling. 

- Check the stock daily and re stock when necessary.  

Essential Attributes

 - Love for nature and the outdoors 

 - Proven organisational experience 

 - Exceptional interpersonal skills 

 - Strong team player 

 - Awesome customer service 

 - Flexible attitude to support the wider team, assisting in any other tasks 

 - Flexible working pattern 

 - Comfortable following instructions 

Desirable Attributes

 - A second language 

 - Demonstrable passion for the environment.

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors. 

How to Apply

If this resonates with you, then we would love for you to send us an email with your CV to

Part-time seasonal positions available. Hours negotiable. Positions begin Summer 2021.

Booking Office Assistant (2022 Season)

The Job

As a society we are at risk of losing the connections to nature that helped us understand and care for it. Lower levels of activity and time outdoors are causes of increasing physical and mental health issues. Young people are not learning the skills to play safely in nature from their parents like they used to. 

TYF is invested in offering a ‘Lifetime of Adventure’, introducing children to safe, adventurous play from the earliest age, then supporting people with skills, confidence, equipment and encouragement as they move into older age. 

We teach to help folk fall in love with nature so deeply it changes the way they live, forever.

We have thousands of people walking through our doors during the summer season, wanting to try something new and participate in an adventure experience, but are sometimes cautious in making the first step. We are looking for booking office staff who are enthusiastic in helping reassure our customers that they will be in safe hands and keeping the psych for adventure alive. 

Come join our team at TYF where positivity, adventure, love and care for nature is at the heart of everything we do .


- Selling TYF Adventures, face to face and over the phone and email 

- Quoting bespoke programmes to suit the needs of our clients 

- Organise staff & logistics for bookingsBuilding strong relationships with wide range of customers 

- Work within a strong booking office team 

- Taking payments online and over the till 

- Communicating with the guide team to ensure seamless delivery 

- Working alongside the shop team 

- In depth knowledge of products, including adventures and items in the shop 

Essential Attributes

 - Experience in administration andtaking bookings 

 - Love for nature and the outdoors 

 - Proven organisational experience 

 - Exceptional interpersonal skills 

 - Strong team player 

 - Awesome customer service 

 - Flexible attitude to support the wider team 

 - Flexible working pattern 

 - Comfortable following instructions 

Desirable Attributes

 - A second language 

 - Demonstrable passion for the environment. 

How to Apply

If this resonates with you, then we would love for you to send us an email with your CV by the end of January 2021 to

Full time & part-time seasonal positions available. Hours negotiable. Positions begin Easter 2021.

Guide (2021 Season)

The Job

You have a passion for learning, strong leadership & communication skills, compassion and understanding, and proven ability to adapt your teaching for weather, ambition & circumstance. You want to be best for your customers and for the world, coaching and inspiring customers through adventure and outdoor education.


- Consistently superb customer service 

- Participate in the TYF Guide Training Programme

- Working alongside the booking office and active learning team on logistics

- Running adventure sessions and educational residential programmes

- Basic knowledge of marine life and what needs to be done to protect it

- Knowledge of TYF’s vision and values 

- Sharing knowledge of environmental impact to our customers 

Essential Attributes

One or more of the following qualifications: 

 - RCI (SPA) assessed 

 - UKCC Level 1 Coach with 4-Star Sea Kayak Leader 

 - ASI Level 1 or equivalent surf qualification / experience 

 - A stand-up paddleboard qualification 

 - Experience working with school/ youth groups

Desirable Attributes

 - D1 minibus licence

 - Coasteering guiding experience 

 - Beach lifeguard or lifesaving certificate 


Start Date: May 2021

End Date: September 2021

Salary £18,200 – £23,000 (pro-rata) 

Hours: Full time and part time available

Assistant Guide (2021 Season)

The Job

You are inspired by the power of the outdoors and adventure. You want to use your growing leadership and communication skills to help others grow confidence, curiosity and wellbeing through guided experiences in wild, beautiful places.

As a trainee guide you will learn the ropes from some of the best in the business and can expect to gain the following experience and qualifications:

 - SLSGB National Vocational Beach lifeguard 

 - 500 hours assisting, learning and teaching in all of our activities. 

 - Opportunity to help shape up new customer experiences


Start Date: April/May 2021 

End Date: September 2021

Salary £16,330 (pro-rata) 

Hours: Full time and part time available 

How to Apply 

Please send your CV and covering letter by 1st November 2020 to ( If successful you will be invited to attend a recruitment weekend in November 2020.

How to Apply

Please send your CV and covering letter to If successful you will be invited to submit a tender. 

Work Experience Placement (2021 Season)

Are you interested in a fantastic opportunity to experience TYF as an intern or a volunteer? Are you looking for work experience?If yes, please send your CV and covering letter to

TYF are currently looking for volunteers to assist the HQ team getting ready for the 2021 season. Tasks include basic DIY and stock sorting. In exchange you will receive generous shop discounts and access to discounted adventure and hire products. If you are interested please email or give us a call on 01437 721 611

Equipment Hire

Staff get free hire of TYF’s adventure equipment (excluding climbing gear) and 50% discount for their family & friends. All adventure hire is subject to availability. 


Staff get free adventure sessions and 50% discount for their family & friends. Subject to availability.

Annual Leave

You will receive one extra day of holiday for each 12 months completed from your start date up to a maximum of 5 days extra holiday

Flexi Time

We recognise that the nature of our business is seasonal and that employees are likely to be required to work more hours during the summer months. Over the winter months staff are able to reclaim this balance and operate a more flexible work schedule.

Learning Fund

All TYF staff accrue £100 per month (pro rata) that can be used towards their personal learning. Learning areas do not have to be business specific but staff are asked to share their learnings with the rest of the team. Click here for full policy

Coaching & Development

We care about you and your wellbeing. All staff have a monthly one-to-one with their manager to ensure training is up to date and issues are addressed. In addition they are also able to access free life coaching and wellbeing guidance. 

Financial Services

Access to free financial planning with the Finance Manager. Staff are also able to apply for interest free loans from the business subject to circumstances. Speak to your manager for more information.

Shop Discounts

25% discount at our ethical retail store. Use discount code "Staff@TYF" if shopping on online store. Plus exclusive deals with adventure kit providers. Family and friends are eligible for 20% off instore, they can use discount code "TYF-Family" online after creating an account and being tagged. To place an order click here.

Staff Roadtrip

Eacy year we organise a staff trip at the end of the season to celebrate together. Previous trips have included rafting in North Wales and canoeing on the Wye River. 

Cycle to Work

After their first year of employment permanent staff become eligible for the TYF cycle-to-work scheme. Get 20% off with trade bike prices.

Volunteering Days

After their first year of employment permanent staff are able to take up to two volunteering days per year (subject to business needs).

Climate Perks

Together we can create change. All TYF permanent staff are eligible for up two two additional days of annual leave if they do not fly during the year.