TO YOUR FUTURE

An inspired long life of adventure

We are adventure pioneers. We introduced the world to coasteering, started the world freestyle kayaking championships and are at the forefront of low-impact adventures. We give customers the skills, confidence and connections to become independent adventurers, ready for a lifetime of nature-friendly, health-giving exploration with family and friends. 

Participants on TYF’s education programmes learn how to work together on saltwater and coastal adventures and grow the skills to make a difference in their schools, communities and lives. We use programmes in nature and the classroom to help young people grow unshakeable confidence in their ability to change the world for the better.

Our team have scoured the land and chosen brands who care about creating long-lasting ethical, Fair trade, organic cotton products with lifetime guarantees. We’re proud to be sustainability leader Patagonia’s second-oldest UK retail partner. Today we are pleased to work with fellow B-Corps and ethical suppliers including Thought Clothing, Cotopaxi and Sherpa.

About Us

TYF is on a mission to help people fall so deeply in love with nature that it changes the way that they live. We inspire generations with low-carbon, eco-friendly outfitting, adventures and learning on the wild and beautiful St. Davids peninsular. Read more here

People

Head, heart and soul, we’re committed to running TYF in a way that maximises the well-being of our teams, customers, suppliers and community. As a certified Living Wage Employer with progressive work practices, we try to walk the talk and share what we learn widely and freely with others. 

Planet

Sustainability is at the heart of everything we do and has been driving the way we make decisions since our launch in 1986. We are a Founding UK B Corp, supported 1% for the Planet, created Wales first certified organic hotel and try to make every decision with the future of community, nature and impact in mind.

Place

Located in the stunning Pembrokeshire Coast National Park in Wales, The TYF Group knows a thing or two about a great environment and how to provide the best sustainable adventures.The local area offers some of the cleanest coastal waters in Europe. It is also very rich in wildlife and features some incredible landscapes and seascapes. We’re taking action to protect our planet for future generations, and hope that our initiatives inspire others.

Why we’re asking you to support the Save Outdoor Ed campaign

04 January 2021

"We’re urging people to support the #SaveOutdoorEd campaign, which aims to get the government to take action..."

02 December 2020

“We did not write this to be a Scrooge towards all Christmas festivities, we wrote it to support small independent businesses and those shaping business as a force...”

Lessons from nature: Ocean Connection Staff Training Exercise

“We cannot protect something we do not love, we cannot love what we do not know, and we cannot know what we do not see, or hear or sense”

Unethical Clothing: Why Is It A Problem And What Can We Do To Fix It?

The impact humans have on the planet is well-known. From big corporations to the individual, e all have a part to play in fighting climate change...

Products made of sustainable materials are becoming more accessible to consumers. We are seeing bigger brands making an effort in cleaning...

Guide to Sustainable Shopping & Ethical Retail

02 June 2020

The way we live today is not sustainable. How do we change that? This is one of many questions we wrestle with at TYF. Our mission...

Emotional Intelligence In Times Of Crisis

23 April 2020

Join B Corp leaders and employees for a free workshop with Chris Hardy exploring how EQ can improve performance...

Coronavirus 
Response 

23 March 2020

Information regarding response to Covid-19 including cancellation policy, online orders and safe adventures...

Harnessing 
The Storm

18 March 2020

A letter from the founder "At times of great winds, some dig bunkers. Others build windmills." 

Brands With Sustainability at their Core

28 November 2019

As climate change looms ever larger in the world’s consciousness, more and more brands are putting an eco-friendly focus at the heart of what they do. All businesses, big and small, have a duty to do their...

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