TYF is on a mission to help people fall so deeply in love with nature that it changes the way that they live. We inspire generations with low-carbon, eco-friendly outfitting, adventures and learning on the wild and beautiful St. Davids peninsular. Read more here

Head, heart and soul, we’re committed to running TYF in a way that maximises the well-being our teams, customers, suppliers and community. As a certified Living Wage Employer with progressive work practices, we try to walk the talk and share what we learn widely and freely with others. 

Sustainability is at the heart of everything we do and has been driving the way we make decisions since our launch in 1986. We are a Founding UK B Corp, supported 1% for the Planet, created Wales first certified organic hotel and try to make every decision with the future of community, nature and impact in mind.

Located in the stunning Pembrokeshire Coast National Park in Wales, The TYF Group knows a thing or two about a great environment and how to provide the best sustainable adventures.The local area offers some of the cleanest coastal waters in Europe. It is also very rich in wildlife and features some incredible landscapes and seascapes. We’re taking action to protect our planet for future generations, and hope that our initiatives inspire others.