It was clear to us from the very early days that we’d created something magical with coasteering, and we knew it would have been relatively easy to set up a chain of coasteering centres around the UK. We chose not to do that, and grow slow, and grow strong instead. Our efforts and energy have focused on changing the game for our customers rather than grow the pot for ourselves. TYF have worked relentlessly to raise environmental and social standards in the adventure industry and in the last 10 years; our reward has come in the form of invitations to work with Ministers and sector leaders to help shape the legislation that shapes the future.
We have watched with pride as other businesses followed our lead to make coasteering available around the world. Our mission now is to get them to care as much as we do and give more back to nature than they take, by taking actions such as switching to 100% renewable energy for their business operations, certifying with B Corp, working with environmental NGOs, schools and universities to shape the future.
You’ll quite possibly have have seen our salty, smiling faces coasteering on the big screen with the BBC, ITV, Sky or online whilst teaching some incredibly talented, if a little wobbly broadcasters how we do it.
We are so grateful to be able to share the joy with so many people, and we’d love to share it with you.