Use your fingers to apply a visible layer to your face, apply a thicker layer to the parts you want to protect more, such as nose, ears, lips and neck. It will last for many hours without reapplication for example when you go surfing or skiing. When the cream no longer is clearly visible on your skin, that’s an indication to apply more.
Easiest to apply at room temperature (20 degrees or above). In colder temperatures, keep the tin in your pocket or in your hand for a minute to soften up.