We’re in business to save our home planet.

Image: MotherGoose Films

TYF Partnership

Patagonia have been at the heart of our business since we started and in 1988 we became patagonia's second UK shop which started a three decade long love affair with the brand. Back then we had just started our journey as retailers with 6 products on a shelf. In fact, we pretended to be a shop to get discount outdoor kit and the only retail space we had was a wonky shelf in the office. From small beginnings though, we learned and grew and realised that a leap from shelf to shop could be a good thing for people, planet and business.

Fast forward to 2013, we transformed our shop into a Patagonia Pro store, working even more closely with one of the world’s most cherished ethical clothing pioneers. Joined Patagonia's 1% for the planet campaign and a few years later became a founding UK B-Corp. 

Today our partnership with Patagonia is as strong as ever and we look forward to working together on climate action for many years to come. 

Mission Statement

We’re in business to save our home planet.


Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing—as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. These are silent sports. None require an engine; rarely do they deliver the cheers of a crowd. In each, reward comes in the form of hard-won grace and moments of connection with nature. 

As the climate crisis deepens, we see a potential, even probable end to such moments, and so we’re fighting to save them. We donate our time, services and at least 1 percent of our sales to help hundreds of grassroots organizations all over the world so that they can remain vigilant, and protect what’s irreplaceable. At the same time, we know that we risk saving a tree only to lose the forest—a livable planet. 

As the loss of biodiversity, arable soils, coral reefs and fresh water all accelerate, we are doing our best to address the causes, and not just symptoms, of global warming.Staying true to our core values during forty-plus years in business has helped us create a company we're proud to run and work for. To stay in business for at least forty more, we must defend the place we all call home. 

Core Values

Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take toward product design demonstrates a bias for simplicity and utility. 

Build the best product 

Our criteria for the best product rests on function, repairability, and, foremost, durability. Among the most direct ways we can limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use. Making the best product matters for saving the planet. 

Cause no unnecessary harm 

We know that our business activity—from lighting stores to dyeing shirts—is part of the problem. We work steadily to change our business practices and share what we’ve learned. But we recognize that this is not enough. We seek not only to do less harm, but more good. 

Use business to protect nature 

The challenges we face as a society require leadership. Once we identify a problem, we act. We embrace risk and act to protect and restore the stability, integrity and beauty of the web of life. 

Not bound by convention

Our success—and much of the fun—lies in developing new ways to do things.