Good For Life

We are TYF: adventurous of spirit, determined, passionate and trustworthy. We bring you clothing and kit of superb quality, reliably and sustainably sourced. Most products have a lifetime manufacturers’ guarantee, or our TYF Good for Life promise. We have a no quibble return policy. If our stuff doesn’t do what it should then you may return it to us for a repair, replacement or refund.

With only one planet to support us all, we have a duty to use precious resources wisely. We believe the future of retail must include a radical shift in purchasing behaviour - stepping away from throwaway consumerism towards using good products made sustainably to last a lifetime. Sustainable materials, sustainable processes and sustained positive social impact. Products that are Good for Life.



Lifetime Guarantee

TYF is committed to working with brands that are helping to create a more transparent and accountable industry, while at the same time, providing our customers with innovative, quality clothing and products for a lifetime of adventure.

Details on the individual guarantees can be found here.







Brave the Elements

Tried, tested and used by our TYF Adventure Guides every day in every weather. We know, “there is no such thing as bad weather, only the wrong clothes”. Our guides know how to keep themselves dry in the wet, warm in the cold, cool in the heat and carry all their kit safely. Browse and buy our kit and clothing with confidence!







Clever Comfort

Whether you are walking the dog, the coast path or dashing between the Tube and the office, we have sourced clothing and kit that is awesome and best for the planet. From traceable down to organic cotton, with sustainable processes and animal welfare at the heart of our research you can shop safely in the knowledge that you are buying kit that is good for your life.