Started in the 1970s by the adventurer Yvon Chounard, Patagonia is a brand which has grown beyond its climbing routes to stock a wide selction of clothing for all types of outdoor activities. This brand has a reputation for quality, ironclad guarantees and environmental activism. Their guiding principles are "Build the best product, cause no uncessary harm, use business to inspire and implement solutions to the environmental crisis".Ā