About Us

TYF is on a mission to help people fall so deeply in love with nature that it changes the way that they live. We inspire generations with low-carbon, eco-friendly outfitting, adventures and learning on the wild and beautiful St. Davids peninsular. Read more here


We are adventure pioneers. We introduced the world to coasteering, started the world freestyle kayaking championships and are at the forefront of low-impact adventures. We give customers the skills, confidence and connections to become independent adventurers, ready for a lifetime of nature-friendly, health-giving exploration with family and friends. 


Pupils on TYF’s education programmes learn how to work together on saltwater and coastal adventures and grow the skills to make a difference in their schools, communities and lives. We use programmes in nature and the classroom to help young people grow unshakeable confidence in their ability to change the world for the better.

Ethical Retail

We’re proud to be sustainability leader Patagonia’s second-oldest UK retail partner. Today we are pleased to work with fellow B-Corps and ethical suppliers including Thought Clothing, Howies and Sherpa.

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