In 1986 Andy and Sarah Middleton opened the doors to the world of adventure and starting building what is today one of the most forward thinking adventure businesses in the world.
TYF has attracted some truly inspiring people over the past couple of decades, helping us to build on the solid foundations laid by Andy & Sarah early doors.
The current team are no exception. A mix of hugely talented adventure guides, creative office cats with big hearts, a crew of retail experts with a world of fashion and product knowledge at their fingertips and a corporate development team with fire in their bellies making businesses realise what ‘good for the planet’ really looks like.
Andy & Sarah Middleton
Founders and owners of TYF, Andy & Sarah were born with salt water in their blood and started TYF in 1986.
Whilst Andy is still an ever present at Adventure HQ and still ative director, Sarah’s path has taken her on a fantastic journey. She is an experienced and caring therapist and healer who works from a wonderful treatment space overlooking the ocean on the Pembrokeshire coast in West Wales. Clients visit her here for one-off or regular visits for Reiki, Journey Therapy or The Work and she also travels to work at other centres in Wales or mainland Europe. She has spent many years studying mind, body, spirit medicine and is trained and accredited by Brandon Bays and Byron Katie, acknowledged leaders in their field.
Andy works to help organisations change inside out; sustainability and climate programmes with Business in the Community, the Welsh Assembly and Chinese government are starting to show the way that learning and change can be achieved. He is a Council Member of Countryside Council for Wales and a Board Member of Cynnal Cymru-Sustain Wales, and lives with his family on the coast in St Davids, Pembrokeshire, where he recently completed the design and build of an eco house near the surf.
activity operations manager
Head Guide and seasoned kayaker Jon has been a fantastic addition to the family. After many years paddling some of the most extreme rivers in Scotland and taking people on guided sea trips around the world he decided to settle in Pembrokeshire, much to our delight! You might recognise Jon from his numerous TV appearances showing his array of adventure skills on camera! Jon led Countryfiles Julia Bradbury out to the bitches last year and had some wonderful compliments from the whole crew.
booking office manager / schools coordinator
Al has been Coasteering since she could walk and is often found sharing waves with the local crew at Whitesands. She spends her days in the busy high street office ensuring our customers get everything they need. Definitely the most creative cat, Alice has a great eye for all things design. Her home baked Welsh cakes are keeping the team stoked and full of energy! Alice also writes a monthly column for one of the UK’s best selling surf mags Wavelength and has been a Regional Rep for Surfers Against Sewage since 2008.
assistant booking office manager
The aussies infiltrate yet another corner of the globe! Jill is green to the TYF team this season, as assistant booking officer to Alice. All the way from Melbourne, she brings fresh energy, perspective and lingo. Passionate about preserving our natural environment, she loves the challenge of educating others to think and act in a sustainable way. Well-travelled, Jill’s active and driven and will try her hand at most things at least once. Her partner Dean is also part of the TYF team and living and working together has luckily only grown their love!
tyf hq team
Ellie was a primary school teacher, but her love of adventure and the outdoors has brought her to St David’s and a brand new career with TYF. A seasoned traveller, she has set foot on all seven continents during the past five years as well as making Australia her second home. When not in the office or shop she can usually be found out coasteering to get her much needed adrenaline fix – the higher the jump the better! Always up for an adventure, Pembrokeshire’s natural playground has provided the ideal spot.
Marketing manager Ross moved to Pembrokeshire from the South Wales Valleys when he fell in love with surfing eight years ago. He travelled a fair bit before planting his feet firmly in Pembrokeshire and has put everything into ensuring TYF are one of the worlds leading sustainable adventure providers. A passionate representative for Surfers Against Sewage and laid back longboarder, you’ll often find Ross cruising the local waves with a big smile.
Nayfe is the complete all rounder, design guru, whizz kid, project manager and superb singer/songwriter. Always there with a hug when you need it most! He’ll be busy in 2012 developing the TYF Group of companies and making sure TYF are at the cutting edge of innovation.
Gayle is the shop manager and has been working at TYF for 6 years. Gayle is the buyer for the shop and picks some great clothes and footwear out from White Stuff, Patagonia, Merrell, Mudd and Water and Rapanui. Gayle has a huge responsibility to try and green our supply chains and shop from companies who have low impact if any on the environment.
Nick’s easygoing nature hides a deep passion for caring for the environment. Coupled with extensive knowledge of the adventure potential of the St Davids peninsular, he has a lifetime’s experience getting out to play in the outdoors and has matured in to an excellent adventure guide. We are delighted to have him back with us for his 5th season after his winter in Australia working as a surf coach.
Rob is our resident fish, former swim coach turned Coasteer guide who can’t get enough of being in the water. He has also spent valuable time driving our education programmes by getting out to schools and delivering assemblies and lessons on innovation and sustainable futures.
Sam is a passionate and accomplished climber who can be found out on the crags most evenings training and pushing his limits. Over the last few seasons he has developed into an excellent guide, with his cheeky sense of fun and adventure becoming infectious whilst out leading groups coasteering an climbing.
Dean is the typical, well travelled “Bronzed Aussie”, and a new addition to TYF this year. Since hailing from the colder waters of Victoria, the transition to working in ‘refreshing’ waters of Pembrokeshire has been surprisingly smooth. His love for the Ocean, in particular surfing, has landed him in exotic places such as The Philippines, El Salvador and Peru. It is his passion for experiential learning and working with children as an Outdoor and Environmental Education Teacher (all levels) and Instructor in Australia that brings him to TYF in 2012 to work with our fantastic crew and dramatic coastline.
Sam simply loves kayaking. Fresh out of Indian river waters this winter, he joins the talented crew of adventure guides for a taste of salt water. Sam is the dude with a cheeky grin and a lust for life.
Marine Biologist Rachel has taken time out from protecting whale sharks in the Maldives to share her love and passion for the ocean with you. A competent free-diver Rachel is happiest when she’s in the water surfing or coasteering.
Trystan loves the outdoors and enjoys many of the adventurous sports nature’s playground has to offer. From telemarking powder in the French alps to climbing the heights of the Dolomites and surfing the waves of Wales, he loves it all. Meeting people and sharing the experiences with them is what makes it most enjoyable for him.
As long as Ben’s in the great outdoors, he’s happy. Growing up in Aberystwyth, most of his time was spent surfing, free diving and exploring the rivers and mountains of Wales. As the old man of the guide team, he has spent the last ten years working in some pretty exotic places. At TYF he shares his love for ecology, nature and water with our very lucky adventurers.
kit hire manager
Huw’s main passions are skiing through trees in knee deep powder or on two wheels careering down single track routes after spending a couple of seasons in the French and Swiss alps. However, living up in Snowdonia for 3 years has fuelled Huw’s enthusiasm for all sports be it on land or in water and he’s very excited to continue with this trend on the beautiful Pembrokeshire coastline with the TYF team.